• Projects
  • Logos
  • TheSecretFormula
  • About
  • Contact
victorgc's portfolio

visual & art direction

  • Projects
  • Logos
  • TheSecretFormula
  • About
  • Contact

METRIC festival

Fictitious branding for a festival mixing Music & Mathematics.

Mastering a pallette of 4 colours (a light grey for the backgrounds and a blueish purple, a magenta and golden yellow), a full set of geometric illustrations and shapes sheltering images is developed. 

The entire communication system is elaborated with a dominant use of an art deco influenced sans-serif typography, combined with a luxuriant old-style italic serif as a secondary typeface.

In addition, for one of the artworks, the word 'matemática' is done constructing letters with illustrations of abstract geometric forms. The golden ratio in music, which could be a part of the program of conferences in the festival, is expressed also with this kind of technical drawing to create the word 'pi'.

Daniela Raskovsky / Argentina / via: Behance

 
metric02.jpg
metric03.jpg
metric04.jpg
metric05.jpg
metric06.jpg
metric07.jpg
metric08.jpg
metric09.jpg
metric10.jpg
Source: https://www.behance.net/gallery/14645965/M...
tags: music, festival, mathematics, abstract
categories: Geometry, Illustration, Poster, Program, Lettering
Thursday 05.29.14
Posted by VíctorGC
Comments: 1
Newer / Older

Licensed under Creative Commons