Fictitious branding for a festival mixing Music & Mathematics.

Mastering a pallette of 4 colours (a light grey for the backgrounds and a blueish purple, a magenta and golden yellow), a full set of geometric illustrations and shapes sheltering images is developed.

The entire communication system is elaborated with a dominant use of an art deco influenced sans-serif typography, combined with a luxuriant old-style italic serif as a secondary typeface.

In addition, for one of the artworks, the word 'matemática' is done constructing letters with illustrations of abstract geometric forms. The golden ratio in music, which could be a part of the program of conferences in the festival, is expressed also with this kind of technical drawing to create the word 'pi'.

Daniela Raskovsky / Argentina / via: Behance