Exceptional branding for a business which is both a Babershop and a Tattoo Studio. This singular enterprise is placed in Mexico DF. In order to express the expertise and the high knowledge they have to offer the best service for the clients, the communication of the brand is backed up by a little fictional story:
“The legend about Don Luciano and Tony Barbierato, father and son, from a Venetian family business dedicated to the barbershop. Tony in his childhood he worked with his father shining shoes to customers and Luciano used his agility with the knife.
Tired of hostile life of his native city and learn with high hopes of a trip to the American continent where the first sail boat ‘Messico’ in migrating to Mexico in 1933. Once arriving in the city, Luciano takes his profession as a barber and started working in the capital. Tony known for his passion for drawing travels to the United States of America and runs into the art of tattoo. becoming a professional tattoo artist. Years later Tony returned to Mexico to meet his father Luciano, realizing that together craft professions have opened a business of high hair and tattoos called ‘Barbierattoo’.”
This is well represented by the two iconic handmade illustrations which appear under the logotype, a barber knife and a tattoo machine.
The main word to identify the brand is 'Barbierattoo', which is a classic lettering with smooth shapes and high contrast on some construction parts of the letters. The other texts are developed with care commuting an old-style serif typeface that has more presence and a modern sans-serif font, which gives the chance to write things in smaller sizes.
The colors palette is so traditional seeking the high-end and the elegance mixing white, black and gold. The same process is used for the materials in the furniture and the interior, which are black and white, shiny metal and gold mixed with wooden elements.
The models used for the photographies that represent the brand are dressed in a classic hipster and luxurious style.
