Exceptional branding for a business which is both a Babershop and a Tattoo Studio. This singular enterprise is placed in Mexico DF. In order to express the expertise and the high knowledge they have to offer the best service for the clients, the communication of the brand is backed up by a little fictional story:
This is well represented by the two iconic handmade illustrations which appear under the logotype, a barber knife and a tattoo machine.
The main word to identify the brand is 'Barbierattoo', which is a classic lettering with smooth shapes and high contrast on some construction parts of the letters. The other texts are developed with care commuting an old-style serif typeface that has more presence and a modern sans-serif font, which gives the chance to write things in smaller sizes.
The colors palette is so traditional seeking the high-end and the elegance mixing white, black and gold. The same process is used for the materials in the furniture and the interior, which are black and white, shiny metal and gold mixed with wooden elements.
The models used for the photographies that represent the brand are dressed in a classic hipster and luxurious style.